Importatizattle 

When something arises that is at the moment, thought to be extremely important, yet in reality doesn't really matter at all.

-My hair is going to look like shit for the beach! -That's a pretty big importatizattle...

Importatizattle by MyNameIsMeik June 3, 2010

importatizadle 

(Impor-tat-e-Zadle) Any noun, situation, etc. that seems to be excessively important, but truly not being so.

When choosing a car, Manual or Automatic is importatizadle. One should be more worried about the condition of the car itself.

importatizadle by Steven Drenning-Blalock July 16, 2008