Any person, group of people, or organization that purposefully spreads Fear, Uncertainty, Doubt (disinformation)for their own amusement or for some gain, political, financial or otherwise.
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.
Looking or experiencing something nice after witnessing something horrid like a disgusting gif or a disturbing video. Typically used as eye bleach are nice images of whatever makes the disturbed person happy.