A person who works in a white-collar, often finance or corporate environment, yet maintains a distinctly outdoorsy, health-conscious, or minimalist lifestyle. They thrive in the city and take advantage of its amenities — trendy coffee shops, boutique gyms, Whole Foods — but on weekends they’re hiking, climbing, or van camping. Think Patagonia vest by weekday, Patagonia puffer by weekend.
by FG Buff November 11, 2025
Get the Finance Granolamug. Finance Granola (noun):
A person who works in a white-collar, often finance or corporate environment, yet maintains a distinctly outdoorsy, health-conscious, or minimalist lifestyle. They thrive in the city and take advantage of its amenities — trendy coffee shops, boutique gyms, Whole Foods — but on weekends they’re hiking, climbing, or van camping. Think Patagonia vest by weekday, Patagonia puffer by weekend.
A person who works in a white-collar, often finance or corporate environment, yet maintains a distinctly outdoorsy, health-conscious, or minimalist lifestyle. They thrive in the city and take advantage of its amenities — trendy coffee shops, boutique gyms, Whole Foods — but on weekends they’re hiking, climbing, or van camping. Think Patagonia vest by weekday, Patagonia puffer by weekend.
by FG Buff November 11, 2025
Get the Finance Granolamug.