When an activist (namely Jason Russell) faps in public, thus discrediting anything this "faptivist" ever stood for and bringing about the demise of his campaign.
Kony2012 supporter: I really identify with Jason Russell's cause to catch Kony by the end of 2012!
Learned individual: You must be feelin' salty to support faptivism
First pioneered by Jason Russell in March 2012 faptivism is the practice of vigorous fapping as a means of achieving political or other goals often through public demonstrations, fap mobs etc.
That sneaky look over your shoulder to see if anyone just heard (or smelled) your fart.
Having eaten too many beans for breakfast, Michael let out squeaky fart just before the opening hymn at church. A fartive glance at the old lady behind him indicated that she had heard and smelled his squeaker, and she was not impressed.