Cloverkit Effect 

The Cloverkit Effect is an internet phenomenon in which an obscure creator (mostly young artists/animators) create something out of fun or passion, with the risk of getting said work fandomized to the point where the creator of said work will be treated like they're celebrity or deified from the fandom's perspective. Not to mention that the fanbase within would also grow toxic behavior and would cause drama between it and everyone else online. This phenomenon would negatively impact not only the fandom, but the creator itself who has grown so vunerable and pressured to the point where it has no other choice but to delete/private most, if not all their accounts. Of course this term is coined after Project Cloverkit, a short-lived movement on DeviantArt where, what was once to defend young artists on the site, turned into a toxic ego trip to the point where the DA user who posted the original Cloverkit had deleted their account.

The Cloverkit Effect can also be called as the "Cloverkit Phenomenon", or "Cloverkit Curse".

After their small webcomic blew up overnight, the creator experienced full-on Cloverkit Effect—they had to delete all their accounts just to escape the fandom pressure.

Cloverkit Effect by Theco the Thing August 13, 2025