When a website or game that was
previously free now makes you pay to use it. This most commonly happens if that website or company was previously purchased by another company or
the original developer has too much of their audience using their site or game for free and isn't meeting their revenue goals.
Scenario 1:
Kyle: Hey, want to create some new applets on IFTTT?
Chris: Yeah, we haven't used it in a while.
(checks site, sees user must have subscription to create more applets)
Kyle: What in the - you now have to pay to create more applets!?
Chris: Looks like IFTTT got electronic artsed.
Scenario 2:
Kyle: Did you hear Elon Mollusk bought Twitter?
Chris: Yeah. At least we can still promote our tweets.
Kyle: Sure thing, let me try-
(sees user must have
Twitter Blue to promote tweets)
Chris: No way! You have to subscribe to
Twitter Blue to promote tweets now?
Kyle: Crap.
That's what happens when a company gets electronic artsed.