Addytood

Addytood (noun)
1. A distinctly Philly strain of advertising swagger.
2. When your idea doesn’t just show up — it shows off.

Origin: Coined by Philly advertising pioneer and founder of Levlane, Bruce Lev.

In a sentence: “That campaign had a strategy. It had craft. But what it really had? Addytood.”

by AdAussie February 26, 2026