An elite line of clothing for the sophisticated
casual clothes lover. Typically hated and shunned by goths, activists (of any type), geeks, polititians, Christians, and the like.
AF models (brand reps) are known for blowing entire paychecks on that
day's shipment and then ruining at least one shirt that night from
cigarette burns and/or spilled drinks that are most likely not the fault of the wearer but of the incompetent bots around them who can't stick or hold thier liquor right.
Ironically, the hate shown by the abovementioned only causes the popularity and eliteness to be accentuated.