The number that sunk Sega and kickstarted the PlayStation's
success in 1995.
At E3 in 1995, Sega announced that their new
Saturn console would be $399 as they surprise-launched it. Both the
Saturn and the PlayStation were already out in Japan, and the PlayStation had more impressive-looking games, so it was natural to expect that it would be at least $399, right?
Then the Sony president walked up to the lectern and said that fateful number...
"Hmmm, I'm looking forward to this Sega Saturn, but it's a
little expensive and the PlayStation's games look at least as
good. Get a Saturn now or wait until
September to get a PlayStation?
"299."
"That's it, I'm getting a PlayStation."