A term that points out that adding divisive political posturing to your product alienates the bulk of the costumer base, especially when the divisive political content is explicitly added to label the old consumers
racist, homophobic, transphobic, or white supremacists in an attempt to virtue signal for the company.
This usually results in the creators of said product to blame
racism, homophobie, transphobia, and white supremacy for the failure of the established consumers to spend
money on the product after the company labeled them such.
The producers of Disney Star Wars called fans of the original franchise misogynistic, as a result many of the fans stopped buying tickets, which was then used as evidence that the fans were exactly what the producers of Disney Star Wars called them. The result was that the franchise failed to maintain it's following,
get woke, go
broke.