A value proposition is a commercial strategy designed to maximize demand thru proper offering configuration. Its based in the simple principle of more valuable products sell by themselves and provoke positive word-of-mouth.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
Example for a restaurant
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
by rickm June 1, 2011
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Gay or gay leaning (Dealing with the recent ballot initiative in California making gay marriage illegal)
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A term used to describe two or more amounts, physical or metaphorical, that seem to take on a property of percentage. That is, when one amount rises, the other must drop in order to keep the maximum percentage at one hundred. (100%) This normally works against someone, especially the one who points out the counter-proportion.
It seems like the amount of friends a guy has on MySpace or Facebook is counter-proportionate to how many friends he has in real life.
God, it seems like the more this kid I'm babysitting likes a toy, the more noise it makes, the less I can enjoy myself while I'm watching him. Money be damned, I'm not doing this anymore.
God, it seems like the more this kid I'm babysitting likes a toy, the more noise it makes, the less I can enjoy myself while I'm watching him. Money be damned, I'm not doing this anymore.
by Vardinator September 9, 2009
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