When somebody pretends that they have been wronged by somebody else (usually a large group of unidentifiable people) in order to gain support that was most likely lost by being lame over a long period of time.
First brought to light by MrChiCity on YouTube in his video "YouTube is Dying (YouTube Exposed) "
This is a term used to tell people to subscribe to Flamingo the Roblox Youtuber. He used it in a video, but it got censored by the Roblox chat filter. He tried to make everybody say it.