Promising a groundbreaking innovative genre changing product; and then having to admit that nobody bought it, or was interested in it. An epic fail Characterized by constantly changing your story, denying that you said something you posted online only a few months before; and responding to substantive criticism by simply claiming that the critic is a loser.
The theory that any individual can only absorb a certain amount a fat within a given time span. Therefore, once a person has reached their 'fat max' they will be able to continue gorging themselves without any further detrimental consequence.
After eating a full order of mozzarella sticks, potato skins, and spinach dip at TGI Friday's, Sara, an avid supporter of the fat max theory, realized that she had most likely reached her fat max for the night and therefore felt completely guilt-free when she ordered the cheesecake.