Using many smaller influencers as a marketing strategy for businesses, instead of 1 large influencer for the same cost to ensure that the promotions will have a higher chance of becoming viral on the Tik Tok/Social Media algorithm.
Guy: "I was shopping at Target then all the sudden I had a turtle head poking out from my butt since I was at Chipotle earlier. I ran to the bathroom to Bomb The Bowl, and do I feel bad for the next person that walks in there. I am thankful that i was pooping at Target because they have toilets that could flush down a hurricane!"