A PERMANANT EATING LIFESTYLE. Almost ALL Americansmisconstrued (misinterpret) this word as a temporary change in eating habits to loose weight - such as a "protein diet"
relatively new phrase added onto major food and beverage products which is synonymous to:
loaded chock full of splenda and impossible to consume because of horrible aftertaste, will make you want more of something that isn't good for you in the first place.