Refers to businesses or organizations adopting woke policies in hopes of (a)doing more business with woke customers; (b)upping their ESG scores.
InBev's Anheuser-Busch subsidiary practiced wokeservice by making a transsexual its advertising spokesmodel for the Bud Light beer brand, and immediately lost an enormous amount of money due to customers' refusal to buy.
by anonymous April 24, 2023