An individual who is only your friend to use you for their own personal gain and is magically not around when you actually need a friend. Also known as selfish and a bitch.
Wow, you know Jessica, we should have seen right through Rebecca, she is such a self-serving friend; she only wanted to be friends with us so she could pass bio lab.
-So Garbencius prase siust darbus?
-Ne bet as nusiunciau nes kzn vistiek neturim gi pazymiu ir cia tik 6sav liko mokytis
-oho Zilvi you are self serving egotistical fuckward
The subconscious psychological engine that drives us to interpret information, attribute causes, and remember events in ways that flatter our self-image and protect our self-esteem. We attribute our successes to skill and effort (internal factors) and our failures to bad luck or external circumstances. It's the brain's auto-tune for life's recording, making you always sound just a little bit more in tune and talented than you actually were.
Example: "When he aced the project, it was due to his brilliant strategic mind. When he botched the presentation, it was because the projector was faulty, the audience was tired, and he had a mild headache. That's self-serving bias: the internal narrator of his life story is a shameless, flattering publicist hired by his own ego."
The deliberate interpretation, selection, or even manipulation of scientific information to support a pre-determined personal, political, or financial goal. This ranges from cherry-picking studies that favor your product to funding research designed to produce friendly results. It's not just bias; it's the active enlistment of the scientific veneer as a mercenary in your personal campaign, dressing up self-interest in a lab coat.
*Example: "The CEO's presentation was a masterpiece of self-serving science. He highlighted the one internal study showing a potential benefit of their supplement, presented it with glossy graphs, and buried the ten independent studies showing no effect in an appendix written in 8-point font. The science wasn't a search for truth; it was a PR asset."*