scrollcattle

The passive, thumb-flicking masses who endlessly scroll through content feeds with minimal thought or engagement, consuming whatever pops up like digital cud. Scrollcattle don't search — they graze. Their reflex-driven consumption feeds the algorithm and rewards the lowest-effort content, especially from rollpagers.

Origin:
From “scroll” (to swipe endlessly through digital content) and “cattle” (docile, domesticated herd animals). Suggests a loss of agency and a domesticated attention span shaped by autoplay, infinite feeds, and recommendation engines.

See also:
thumbsheep, feedslave, dopamine drifter, algofodder

“How did that low effort video hit 12 million views?”
“Scrollcattle. The algorithm’s sacred herd.”

by Daryco Bear June 27, 2025