Hotels and airlines give premium treatment to their best customers. The premiumity of that special treatment, however, varies wildly from company to company
Websites that have premium content attract more users, who spend more time. While premiumity is subjective, websites high in premiumity are valued by advertisers who wish to associate their products with premiumity.
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.