The act of not showering with the belief that doing so will increase their pheromones leading to a level in which they'll attract the opposition gender or preferred gender
When a man doesn’t shower or wear deodorant specifically to enhance his body odor in hopes that a woman’s “natural mating instinct” will kick in and she will be immediately infatuated with said “Pheromone Maxer”.
“Hey chat, gonna go Pheromone Maxing at the MTG meet-up. Chicks will be all over me!”
Fogey/fogy /fougi/ sl. (early 18C+, orig. Scot) old-fashioned, stuck-in-the mud.
Person with old fashioned ideas which he is unwilling to change: Come to the disco and stop being such an old fogey!
You think me an old fogeyand an old tory, his thoughtful voice said. I saw three generations since O’Connel’s time. I remember the famine. Do you know that the orange lodges agitated for repeal of the union twenty years before O’Connel did or before the prelates of your communion denounced him as a demagogue? You fenians forget some things. (James Joyce, Ulysses. PenguinBooks,1992. p. 38)