(Proper noun) A failed re-branding attempt by Vegemite's
Australian marketers, leading to further lost market share. Aussie buyers hated the new name almost as much as the superior original British product it ripped off, Marmite.
The strange tactic of turning silver medals into bronze was later adopted by
Australian sports teams.
"They chose to mackle together a bad name for an
inferior copycat product that belongs in an
incinerator" --The British
"The name Parwill was somehow even worse than
the taste of the stuff" --Australians