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Neuromarketing is the study of the brain’s responses to advertising, the brands encountered in our daily lives, and all the associated messages and images that are strewn throughout the cultural landscape of everyday life.

It is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) -- not to heal, but to sell products.
In an fMRI neuromarketing study of men's reactions to cars, Daimler-Chrysler has found that sportier models activate the brain's reward centers -- the same areas that light up in response to alcohol and drugs -- as well as activating the area in the brain that recognizes faces, which may explain people's tendency to anthropomorphize their cars.
by Chrissy L October 07, 2006
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May 14 Word of the Day
Intelligence agency term for "psychological operation". A government or corporate-sponsored operation, usually taking the form of a "terrorist attack" or "crazed gunman on a spree", with the intent of panicking the public into demanding more police and laws inhibiting freedom. Psyops are usually carried out by drugging a civilian or group of civilians with aggression-promoting drugs, psyching them up, arming them, and sending them out to commit mayhem. Government-sponsored terrorism. See also blackshirts, conspiracy
Person A: Man, that nutcase Martin Bryant guy shot 35 people in Tasmania!

Person B: No, he wasn't a nutcase, that was just a psyop so the government could have an excuse to ban guns.
by Mystikan April 11, 2006
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