The Digital Chai to your Media Smoke. Your Digital Marketing bestie. Putting the ”Mad” in Made for your Brand. Laser Focus just like Hawkeye.

Bringing Marketing expertise with something old, something new, something borrowed & they’re your something blue.

“The copywriter at MadHawks got an appraisal after this post.”

“The copywriter at MadHawks got an appraisal after this post.”

madhawks by alex305 November 24, 2021

Galantir

A group of people, typically women, searching through someone’s digital footprint in order to find more information about that person.

Susie wasn’t sure if her new Hinge match was a creep, so she assembled Galantir and they found out he used to post slurs on gaming forums.

Galantir by Ge-sus September 22, 2026

Word of the Day on September 23, 2026

murderhobo

In a tabletop game, a murderhobo is a player who murders NPCs indiscriminately. This is normally derogatory, referring to a player who totally ignores quests, dialog, backstory, trade, world building etc.

The term is most common with Dungeons and Dragons, but it can be applied to most RPGs where the player is allowed to kill most quest-giving NPCs and NPC traders. E.g. Elder Scrolls, Fallout, Divinity original sin.

DM: The sad little orphan girl tugs at Steve's trenchcoat to get his attention, and ask for help saving her pet dog from...
Steve: I'd like to roll a strength check against strangling the orphan.
Dave: I call dibs on the dog.
DM: You murderhobos disgust me.

murderhobo by Loup&S September 9, 2021

Word of the Day on September 22, 2026

Whale

In sales terms, a whale is a prospect that is significantly larger than an organization’s average customer.

Whales are large and extremely difficult to close. Due to their immense size, they are highly sought-after.

A whale is typically identified at first by a whale hunter on the sales team, but often requires cross-discipline participation in order to close; this includes assistance from operations, engineering, creative, client success, and business development teams.

"Shit...the sales director chewed me out on the sales call this morning. He's totally pissed that I have nothing in my pipeline. I've been focused on this one whale for so long that I haven't had time to prospect for normal-sized deals."

Whale by FQ_GFY February 3, 2020

Word of the Day on September 21, 2026

Concrete cowboy

A guy who thinks he's a country kinda guy, but in reality lives a comfortable city / suburban life.

Eugene: Look at that dude in the cowboy hat!
Todd: He's just a concrete cowboy.

Concrete cowboy by EugeneJohnson42000 March 16, 2024

Word of the Day on September 20, 2026