Initially a term of abuse, because some local miners were too poor to put meat in their sandwiches. Now a term of solidarityfor the people of West Cumbria, especially the inhabitants of Whitehaven and Workington.
We're jam eaters and proud of it!
Are you a jam eater? (West Cumbrian)
Jam eaters against the rest.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".