A unit of measure used by Apple to assist in determining the relase date & price of their products. It describes the almost fanatical reverence that Apple followers have towards their iProducts - to the point that even if said product is faulty or over-priced, they'll still love it, cherish it, tell all their friends about it, and walk around holding it in a clearly visible fashion in order to obtain that instant iFan street-cred.
Apple Developer 1: Dude, you get that BlueTooth functionality working yet for this weeks iPhone milestone? We're only weeks away from release date...
Apple Developer 2: Nah man, shit's more messed up than AppleTV. No chance I'll fix it in time.
Apple Developer 1: Right ... well ... spose it doesn't matter anyway - iHype factor alone will mean we sell millions of these babies.
Apple Developer 2: Nah man, shit's more messed up than AppleTV. No chance I'll fix it in time.
Apple Developer 1: Right ... well ... spose it doesn't matter anyway - iHype factor alone will mean we sell millions of these babies.
by TMA-1 May 15, 2009