A unit of measure used by Apple to assist in determining the relase date & price of their products. It describes the almost fanatical reverence that Apple followers have towards their iProducts - to the point that even if said product is faulty or over-priced, they'll still love it, cherish it, tell all their friends about it, and walk around holding it in a clearly visible fashion in order to obtain that instant iFan street-cred.

When you eat dirt for the first time and leave your family to build a shack in the woods