by Creg willis August 26, 2008
Get the Fahrenmug. The German car manufacturer, BMW has often used this phrase in its marketing efforts. Loosely translated to English, it means "driving pleasure" or perhaps "the joy of driving." This phrase seems to be consistent with their best known marketing catch phrase, "The Ultimate Driving Machine."
by ParataxicD March 9, 2010
Get the freude am fahrenmug.