Hottie at the Club A: oh my god, who's that hot guy sippin that bacardi?
Hottie at the Club B: who, that badass in the corner?
Hottie at the Club A: yea
Hottie at the Club B: oh, yeah he's fucking hot, must be a dibyo
A term that refers to a character or symbol within a franchise or stream of media that is used as a way to promote the brand. An example would would be the minions from Despicable Me, or the Porgs from Star Wars: The Last Jedi. This was a term invented by the YouTuber "I Hate Everything", so all credit goes to him.
Person 1: "you see that new dog movie, Show Dogs?"
Person 2: "no, and I don't want to. Talking dogs are used in so many movies because they're such a dibby"