Business strategy that brands itself in some way, shape or form as resisting Trump and/or GOP policies.
Adidas and Gucci, though not necessarily by choice, have now adopted a type of woke business strategy, following companies like Dicks' Sporting Goods (who quit selling handguns in response to school shootings) and Nike (who featured controversial societal critic, Colin Kapernick.
by TheExpatreneur February 7, 2019
Get the Woke business strategymug.