Tuenti is a Madrid-
based, invite-only private social networking website that has been referred to as the "Spanish
Facebook." Tuenti, pronounced in Spanish, sounds like Twenty in English. The name, however, actually comes from "tu entidad," meaning "your entity." The site is targeted at the Spanish audience, and is currently accessible only to those who have been invited.
Tuenti features many tools common to social-networking sites. It allows users to set up a profile, upload photos,
link videos and connect with
friends. Many other utilities, such as the ability to create events, are also offered. Unlike similar social networking sites which feature banner advertisements, Tuenti has opted out of these traditional forms of "noisy" and obstructive advertising.
According to the Google Annual Search Report, "tuenti" was the fourth fastest-rising global search term in 2008, and Alexa
Internet ranks the site as one of the top-
ten most visited in Spain.
