When a piece of media uses a part of their past (an era, setting, etc) in order to gain more positive reactions from its fan-base through nostalgia and familiarity. This reaction stays until the novelty wears off & the fans gets tired of it.
"Billie Piper is the new Doctor Who!"
"Oh my god, when will they stop bringing back old characters? This is just The Green Hill Effect happening again!"
"Oh my god, when will they stop bringing back old characters? This is just The Green Hill Effect happening again!"
by tha_drug June 03, 2025