The concept of coming out of your shell or underground (being invisible/insignificant) and choosing to take matters in your own hands by doing impactful and noteworthy things in the public eye, consequently gaining more attention. A suit is commonly known as a symbol of status, and yet a shiny suit can still make you stand out and easily noticeable amongst people wearing regular suits.
Applying the shiny suit theory, the mysterious rich man decided to bring more attention to his businesses by going public on the stock markets and placing adverts everywhere.
by SergioBlack June 11, 2021