Phony scientific study/experimentation that merely involves pigging out on peanut butter cups and other bright-orange-wrappered chocolates.
Reese-search can also loosely be used to sarcastically/disgustedly refer to Mickey-Mouse R&D projects that merely involve loafing/goofing off, wasting time, recreating, needlessly/inefficiently consuming costly/scarce resources, etc. Two prime examples would be mattress-testing (i.e., getting paid to merely nap for extended periods), or the Red Green Show's infamous character Bob Stuyvesant's claiming that his impromptu solo golf-games are serious environmental studies.
by QuacksO March 3, 2019