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Paying a high price for the brand name on clothing, electronics, etc.

Comes from the high prices for anything made my Vera Wang.
That purse is soooo cute, but its $200.. I feel like I would just be paying for the wang.

I get the store brand frosted flakes, I don't want to pay for the wang on the real kind.
by VanWoodrow December 29, 2010
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