coming the from the famous Nike phrase "Just Do It". Nike time is used in situations in which one must just man up and do something and stop complaining or procrastinating.
John: "Ugh I have to do chemistry homework but I don't wanna."
Frank: "Nike time"
John: "what?"
Frank: "just do it"
Frank: "Nike time"
John: "what?"
Frank: "just do it"
by KiDCadaver March 27, 2009