Korea's Front man 

K-media reported on "Korea's Frontman" Jimin representing Korea as the face of the Korean tourism industry, by contributing to strengthen the local economy with his influence as a world-renowned artist

Jimin is drawing attention by being used to promote tourism in Busan & Seoul.

Front man is someone who represents something to general public who are not familiar with.
It's not a nickname that can be given by one's own company or old fans. It represents the impact of the individual to general public.

I want to visit Busan too. It's Korea's Front man Jimin's hometown.

Korea's Front man by Lantern7 June 2, 2021

Korea's Frontman 

K-media reported on "Korea's Frontman" Jimin representing Korea as the face of the Korean tourism industry and his unique presence which attracts attention from artists around the world.

Korea's Frontman Jimin promotes Korean culture around the world with his professional-like painting skills

Korea's Frontman by Pinkmochii June 30, 2021