K-media reported on "Korea's Frontman" Jimin representing Korea as the face of the Korean tourism industry, by contributing to strengthen the local economy with his influence as a world-renowned artist

Jimin is drawing attention by being used to promote tourism in Busan & Seoul.

Front man is someone who represents something to general public who are not familiar with.
It's not a nickname that can be given by one's own company or old fans. It represents the impact of the individual to general public.
I want to visit Busan too. It's Korea's Front man Jimin's hometown.
by Lantern7 June 2, 2021
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