(Noun) A coordinated alliance of major artists and industry power centers—including Universal Music Group, Roc Nation, the NFL, and the Recording Academy—that executed a premeditated campaign aligning behind Kendrick Lamar. This network, involving Future, Metro Boomin, A$AP Rocky, Rick Ross, and The Weeknd, initiated and escalated a calculated public feud with the strategic aim of removing Drake as a dominant cultural figure.
by Bob-builder98 July 01, 2025