It Bulaga 

"It Bulaga" is the source of "Eat Bulaga," derived from "Peekaboo!" during the American Occupation of the Philippine Islands in 1898-1946. "It" means "Taya"; or in "Hide-And-Seek" is the "Seeker." "It" is the "Taya" in "It Bulaga", which evolved into "Eat Bulaga" to make toddlers eat their food, a corruption of Peekaboo! in the Philippines. Eventually it was made by Filipinos "Eat Bulaga" for toddlers to amuse them to make them eat their food while feeding them. When Joey De Leon used or copied "Eat Bulaga" in 1979 it was already AS SUCH. Hence, Eat Bulaga is generic. This definition is backed by evidence from The Rockefeller University and Central Philippine University. TVJ cannot Trademark or claim exclusive use of "Eat Bulaga." Peekaboo! Is "Eat Bulaga!" and it belongs to everyone.

It Bulaga is a children's game. Eeeeet Bulaga!

It Bulaga by Cyclonetrading December 17, 2023