by Dhritiman Kaplan January 26, 2010
Get the HyperQuality mug.Hyperreality is design-centric skeuomorphic experience that exists in an increasingly fault-tolerant user experience in which objects are being deconstructed to their mimetic attributes. A tangible example of this is the touch-screen keypad replacing the flip phone keypad.
This has measurable impact on cultural consumers; who now define a product as an intersection between form and function (analogous to whole and sum-of-parts unity in modernism). Form-function unity induces a parallel revolution in material design and composition. (Even the term “material design” is an oxymoron in postmodernism.)
The increasing prevalence of skeuomorphs in disparate technological contexts and mediums means that culturally, the fake converges with the real in a hyperreality or augmented-reality-as-an-interface existence. This is evidenced by the rise of virtual reality, Google glass, Pokemon Go, virtual geo-cache incentivization, and most significantly, false social nodes (filter bubbles) created by online social networks that have an off-world impact.
Created by Rene Girard's theory of mimetics, Rene Baudrillard's Simulacra, and Kashif Vikaas's Theory of Hypermodernism.
This has measurable impact on cultural consumers; who now define a product as an intersection between form and function (analogous to whole and sum-of-parts unity in modernism). Form-function unity induces a parallel revolution in material design and composition. (Even the term “material design” is an oxymoron in postmodernism.)
The increasing prevalence of skeuomorphs in disparate technological contexts and mediums means that culturally, the fake converges with the real in a hyperreality or augmented-reality-as-an-interface existence. This is evidenced by the rise of virtual reality, Google glass, Pokemon Go, virtual geo-cache incentivization, and most significantly, false social nodes (filter bubbles) created by online social networks that have an off-world impact.
Created by Rene Girard's theory of mimetics, Rene Baudrillard's Simulacra, and Kashif Vikaas's Theory of Hypermodernism.
McLuhan's argument that 'the media is the message' is the founding assumption of postmodern mass communication theory. Hyperreality creates instances in which the message (now the skeuomorph) becomes the medium.
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