To live life as Hugh Hefner would. Enjoying the simple things in life, such as bitches, pools, and alcohol.
Since Bob Barker retired, he's been heffin' it up out on the west coast.

Man, I can't wait to quit this job, I'm gonna be heffin' it up 24/7.
by millerguy85 July 16, 2009
Get the Heffin' It Up mug.