Halo Top
High-protein, low-calorie 'ice cream' that has tricked gym goers, soccer moms, and those with eating disorders that God himself has returned to allow them to eat an entire pint of ice cream and still fit in their jeans. The secret trick to Halo Top is that once someone used to it ends up consuming actual ice cream, they will not only realize how much they've been missing, they'll be compelled to eat an entire pint of it, and as such will not be fitting into those jeans.
"Why would I have a serving of Ben and Jerry's when I can have an entire pint of Halo Top?" Well, Susan, Ben and Jerry are going to come knocking on your door again one day, and you'll have no sense of portion control.
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