Also known as "Gruen Transfer", this effect is a psychological phenomenon in retail where a confusing, enticing environment (like a mall) makes shoppers lose their original purpose, becoming overwhelmed and more likely to make unplanned impulse purchases.
I went into the mall just for some socks, but the Gruen Effect hit me, and I walked out with a new outfit and a bunch of random gadgets!
by Emotional Cruiser January 1, 2026
Get the Gruen effect mug.