n. The natural progression of alcohol partakers preferences leading from Seagrams towards upper echelon labels such as Sipsmith and Tanqueray. Sometimes considered in a pejorative light as not all individuals can afford the luxury tax of rising beyond Bombay, but are nevertheless forced to coexist with a group that will perpetually consider their tastes reductive and incomplex.
Gintrification has become widespread in recent years particularly due to elitist microbrands and kitschy seasonalproducts.