Future theatre
When an organisation performs the appearance of long-term thinking without letting it influence the decisions it makes today. Usually involves impressive scenario-planning workshops, colourful futures maps, and ambitious visions of 2035 — followed by a budget that prioritises next quarter’s targets.
The future is discussed, visualised, and presented to leadership; the present remains untouched.
The future is discussed, visualised, and presented to leadership; the present remains untouched.
We spent two days imagining the future of our industry, mapped four scenarios for 2035, and agreed we needed to rethink our entire business model. On Monday, management cut the innovation budget to hit this quarter’s numbers. Classic future theatre.
Future theatre by Araucaria Angustifolia October 23, 2026