A “
Jackson August Burger Selfie” refers to a picture that is seemingly mundane or low-effort, but unexpectedly triggers intense feelings of admiration, giddiness, and in some cases, “
feral-ness.” The term is closely linked to the “female gaze”, finding unexpected or unconventional scenarios attractive or praiseworthy.
The term was coined from an infamous Instagram post made by NYC multi-ethnic collective WHATMORE. The post displayed an array of catering, ending with a picture of member
Jackson August Siporin taking a selfie with a hamburger.
The picture went viral amongst their fanbase, coining the phrase “
Jackson August Burger Selfie” or in some communities “Shake Shack Jackson”.
“Wow, look at this pic of Sebastiano Paravizzini reversing into a parking spot, but his hand is behind the passenger seat headrest, he’s looking back while using his other hand to steer, and he’s palming the
wheel as he swerves in… this is my “
Jackson August Burger
Selfie.””