Bougie bias

People convincing themselves that because something is expensive it must be of higher quality when actually it is not. A lot of times this is done to protect their own ego because they don't want to feel like a fool for overspending on something that didn't meet expectations. It explains price-quality heuristic and the concept of Veblen goods in a nice tidy little phrase.

You spent that much on a television? You got bougie bias. It's not that worth that much.

Bougie bias had me spending too much on my BMW and now I know it's not worth it.

All my girlfriend wants is designer label clothes, purses, and shoes, because she has bougie bias. I bought her shoes from Payless and put them in a designer box and she didn't know the difference.

Bougie bias by Chillwisdom June 11, 2026

bougiebaisse 

A play on bouillabaisse: a dish created by French fisherman. Unfortunately it became nutritionally-gentrified to the point that modern day peasants (aka: most people reading this post) can no longer cost efficiently purchase what were once affordable ingredients.

"Looks like all we have is haggis now, for bougiebaisse is out of our league."

bougiebaisse by Rebbie Downer August 25, 2023