Barnum’s Law

A terrible thing happens when you don’t promote: nothing.

Source: Anonymous copywriter for WDVA radio in Virginia, 1975, appearing in an ad in The Danville Register

Misattributed to P.T. Barnum c. 1999

Barnum’s Law dictates that having an elevator pitch ready in case the CEO asks you what your function is could be a matter of keeping your job.

by WhatwasIsaying January 25, 2025