The attempt to promote something or someone by associating or comparing it with a pre-existing thing or person which/who is well liked by the general populace or Fandom. The barbiefication process is done owing to the fact that the promoted content is subclass or garbage
Amazons attempt at the barbiefication of the rings of power by trying to ride on the coattails of the Lord of The Rings and The Lady of Lórien failed because the billionaire overlord's minions could not compete with the creative prowess of Professor Tolkien or the dedication of Sir Peter Jackson.
On the road toward Barbiefication, we are so taken by artificially plastic standards of beauty that we surgically alter our human characteristics to look like idealized dolls.
1. The idea that we all don't advance much above that stupid Barney the Dinosaur song, "I love you..." The most popular "musicans" sing simple stupid songs while gyrating around the stage in strange outfits putting on bizarre performances, distracting people from the fact that they have no actual musical talent...Yet everyone sings along as if it's brilliant, just like three year olds to Barney.
2. The ability of people to do or believe whatever everyone else is telling them to do or believe without thinking for themselves
Watching Rianna drag her finger along the bottom string of a guitar while people in the audience were "awed" by her guitar playing talent, I realized Barnification was in full force.