Referring to “neo concept” when discussing the K-pop group
NCT (most often used to describe the subunit NCT 127)’s specific style of
music. Neo in this context is used to describe the
unique, niche, and unconventional sound and concepts used by
NCT. This is a mix of electronic, trap, hip hop, rap, rock, pop, and more in order to create the group’s signature bold, futuristic, boisterous, and experimental sound. They are often deemed as the only K-pop group to be able to
work within this sound and style and are highly credited with true artistry in order to pull off such a unusual, eccentric, and distinctive sound.